Key Publications and Projects

Untethered by Sini Ninkovic

Untethered is a book about tech, and how to overcome distractions and live a more meaningful life. But it’s also a book about creating better relationships—with ourselves, with our friends and family, and even with our devices.

Dough Nation: A Nurse’s Memoir of Celiac Disease from Missed Diagnosis to Food and Health Activism by Nadine Grzeskowiak

Nadine Grzeskowiak is an ER nurse whose journey with celiac disease took her to hell and back. Dough Nation is both a searing memoir and a self-help guide for anyone curious about celiac disease, the economics and politics of wheat and gluten, and the vital importance of taking charge of your own health.

The Art Is Long by Frank Forencich

Our bodies are the canaries in the coal mine of the modern world. Health and medical industries focus on the well-being of the canary, but miss the larger message. Something is tragically wrong with the way we’re living. We need another way. The Art is Long is an exploration of the “long body,” the totality of our individual bodies plus our life-supporting systems of habitat, tribe and culture. Being healthy is just a beginning. [Manuscript editing, copyediting]

One Disease: Redox Imbalance by Michael Sherer

“Stress causes disease. Redox imbalance is why.” From that seven-word thesis, One Disease: Redox Imbalance builds the provocative case that stress-driven oxidative and reductive stress, aka redox balance, is the root cause of chronic diseases ranging from aging to cancer, heart disease, diabetes, mental illness, and more. [Manuscript editing, proofreading]

Digestive Health with REAL Food by Aglaée Jacob

This is Aglaée Jacob’s acclaimed, in-depth guide to digestive health, which Jessica Espinoza of Delicious Obsessions called “amazing”—several times. As Kevin Cann of breakingmuscle.com said: “As a nutritionist who deals frequently with clients who have gastrointestinal issues, I feel there are not enough good resources out there on the subject matter… Digestive Health with REAL Food changes all of that.”

The Paleo Dieter’s Missing Link by Adam Farrah

I was the manuscript editor of Adam Farrah’s iconoclastic manifesto. Jimmy “Livin’ La Vida Low Carb” Moore praised Missing Link for addressing “just about any and every question you would have about the Paleo diet.” And the slam-dunk takeaway of Winslow Jenkins of breakingmuscle.com: “Cons: none.”

Paleo Magazine Readers’ Favorites Cookbooks

I copyedited the first three annual editions of the Paleo Magazine Readers’ Favorites Cookbook—2013, 2014, and 2015. Each one represents a different kind of cookbook—more of a culinary anthology—focused as much on community as it is on food.

Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal

Copyeditor

Stroke Support and Survival Guide by Kathi Naumann

Manuscript editor, copyeditor

The Little Black Book of Workout Motivation by Michael Matthews

Manuscript editor, copyeditor

The Storied Future Podcast

The Storied Future Podcast with Chris Hare gives C-suite leaders the knowledge and inspiration they need to create lasting change. I produce this show featuring interviews with experts, innovators, and purpose-driven leaders who are using strategic narrative to change minds, change behavior, and change the future.

Flops

Every entrepreneur expects to fail at some point—it’s part of the process. But what happens when you fail big? Flops uncovers how outrageous failure can spark learning, inspire bold new ideas, lead to surprising redemptions, and offer a chance to build something better. I cohosted this podcast with Karen Beattie where we talked to ambitious entrepreneurs about the failures—and rebounds—that shaped them into who they are today.

The SPI Podcast with Pat Flynn and AskPat 2.0

I was a producer for The SPI Podcast, the flagship show of Pat Flynn’s Smart Passive Income brand, as well as his shortform businses coaching podcast, AskPat 2.0.

I copyedited all the print and digital content for Paleo Magazine, the first and only print magazine dedicated to the Paleo/Primal lifestyle, for two-plus years.

I managed the blog at Smart Passive Income, writing and editing SEO-rich content for a worldwide audience of digital entrepreneurs.

Find all of the posts I authored here.

In my previous life in market research and consulting, I was lead writer and editor of Horizon Scan Monthly, a newsletter on cutting-edge surgical technologies and trends sent to over 50,000 clinicians and hospital administrators around the country.

Check out some sample issues here and here.

Writing

• Don’t Shoot the Messenger: Whistleblowers and the all-too-human conflict between truth and loyalty
• The Concerned Citizen’s Guide to Net Neutrality
• The Particular Sadness of Tech
• Is the Singularity Near? Nah, It’s Here
• Content Marketing 101 for Ecommerce Brands
• Seattle’s Sonic Boom
• Going Deep on a Great Night’s Sleep
• Crank Up Your Design Productivity with These 6 Little-Known Tips
• Buy Buttons or Bye, Buttons? Where ultra-convenience meets the psychology of the purchase
• Customer Obsession: Driving Client Decisions the Amazon Way
• Let’s Dance: Learning, coping, and thriving on the entrepreneurial path
• 6 Tips for Crafting Great Web Copy That Converts
• A/B Testing | The ABCs of Conversion Optimization
• Why Ecommerce Brands Should Stop Discounting Now
• Want Not, Waste Not
• Flo and the Machine
• Honoring the Long Body: Exuberant Animal and the Deep Ecology of Being Human

Editing

• What Brings All the Devs to the Yard? How to Find the Best Technical Talent for Your Agency
• A Short Tutorial for Running A/B Tests in Shopify with Optimizely
• Strategy Meets Technology: 4 Prime Targets for Conversion Rate Optimization
• Building Empathy Into the Buying Experience: Or, “Just let me buy the #%)$%&* jacket”
• How to Successfully Execute an Iterative Redesign in Shopify with Optimizely
• What’s Your Drink? What the hospitality industry taught me about taking care of your team
• How to Persuade Any Client to Choose Your Design
• 8 Things You Didn’t Know You Could Do With Optimizely
• How to Start a Food Truck: The Definitive Guide

Chowza’s Guide to Paleo

Stuck in a Paleo rut? Tired of the same old foods and exercise routine? Chowza’s Guide to Paleo probably won’t help you, but check it out anyway.